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The brand identity is characterized by a contemporary logo featuring a stable and serious font with a striking pop of color, creating an aesthetic of cleanliness, stability, balance, and professionalism.
The yellow color conveys warmth and innovation, while the photographic language emphasizes the personal and human aspect of advertising.
To ensure a consistent brand experience across all touchpoints, I also designed a range of marketing materials, such as business cards, folders, and social media assets.
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