One of a kind
Since this is an entirely new category with no competitors in Israel, the challenge of building the brand language was more complex than usual. To accurately create the optimal brand language for Foodaka, I thoroughly researched the brand language of companies and organizations offering services as similar as possible to Foodaka, incorporating my years of experience and the necessary graphic touches to produce an excellent communication language.
Complexity
The website consists of quite a few elements that the user needs to fill out to complete the order. It was necessary to create a process that is as short as possible and user-friendly.
The design and layout give the website a simple and clean look, allowing the customer to order quickly, easily, and with minimal time and clicks, either from preset menus or by creating a custom service. We decided to give significant prominence to the food products that the customer receives within the overall service package, highlighting their freshness and quality through contrast with the backgrounds and illustrations around them.
The graphic language reflects the brand and emphasizes the appropriate values: quality, variety, and personalization. It features the brand's color palette of pistachio -lemon flavor, enticing food photography, and above all - plenty of air and light.
